QUEEN OF HEARTS
THE NEW FW26 CAMPAIGN

Shot by Mark Kean and starring model Cala Moragas, the new FW26 "Queen of Hearts" campaign explores the two sides of Paris Texas through bold contrasts,
where seemingly opposing identities come together to reveal an instinctive and deeply personal femininity.

The narrative unfolds through the Lidia Queen of Hearts creations, each defined by hand-crafted embroidery,
heart-shaped cut-outs, and animalier textures.
These elements reflect the duality at the heart of Paris Texas, where Western references meet sophisticated Parisian silhouettes, embodied by the iconic Lidia.